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Case studies

The effectiveness and power of Transit media is like no other. Being an invasive media, consumption of communication is involuntary. In other words, there is no way out for a passenger but to view the communication - voluntarily or involuntarily. Below are some of the campaigns that made a difference for their respective brands.

Case Study 1 - LG Electronics

  • Location based GPS activity conducted in the buses
  • 11 LG brand shops were chosen to be promoted
  • GPS tracker in bus identified the locations where the ads were to be played and ran in them accordingly
  • Air Conditioner, Washing Machine and Refrigerator were the products promoted through this campaign
  • Stores in and around the respective location witnessed increased footfall and enquired for the above-mentioned products

Case Study 2 - Movie Force

  • Location based GPS activity conducted in the buses
  • Multiplexes running the movie Force were displayed on the LCD screen as the bus entered the location
  • GPRS identified the show timing in a particular multiplex and flashed it on the LCD screen
  • Constant vertical band was shown on the screen
  • Awareness created by featuring forthcoming shows played in multiplexes, in the location the bus moved

Case Study 3 - Indian Premier League

  • GPRS identified the live scores during the match and flashed it on the LCD screen inside B.E.S.T buses.
  • We were provided the link through which scores could be uploaded on the screen
  • Constant vertical band was shown with live scores and timer in all the buses
  • Great enthusiasm was seen in public travelling by bus for the IPL matches.

Case Study 4 - NDTV News

  • Live Election scores and updates of the elections held in 2014 were uploaded on TVC inside buses.
  • These enabled the public travelling by bus to stay connected with the news.

Case Study 5 - BSE

  • GPRS identified the fluctuating stock market rates and flashed them on TV Screen all the time in the buses.
  • Awareness amongst the youth and travellers increased through this square band advertisement.

Case Study 6 - Kotak Mahindra Bank

  • Location based GPS activity conducted in the buses
  • Different Branches of kotak Mahindra bank were chosen to be promoted
  • GPS tracker in bus identified the locations which the ads were to be played and ran in them accordingly
  • Branches in and around the respective location witnessed increased footfall and enquiries for the services.